ABOUT
Scenda was established in Boulder, Colorado in 2023. Founder Kristin Tobias seeks to help organizations with passion and purpose use social media to effectively deliver their meaningful messages.
MEET THE FOUNDER
Kristin has spearheaded successful social media strategies for financial, publishing, education, manufacturing, and nonprofit brands, including for global companies like Nestlé Purina and College Board. She now uses this expertise as the founder of Scenda, her own social media consulting business.
With more than 50,000 posts worth of experience, Kristin knows how to develop sustainable social strategies that don’t depend on expensive campaigns or viral trends for success. Her approach to social media, which is rooted in content marketing and strategic communications expertise, has proven to consistently increase brand awareness, improve customer satisfaction, and cultivate community.
The ever-changing social media landscape is Kristin’s perfect playground, as she’s always seeking out new challenges. The most recent? Earning a Master of Science in Communication degree as part of Northwestern University’s Hybrid Leadership Program. During her program, she studied social media research techniques under Nathan Walter, Founder and Co-Director of Northwestern's Center of Media Psychology and Social Influence. Kristin also has an Advertising and Public Relations degree from the University of Nebraska-Lincoln.
Above all, Kristin prioritizes being a source of positivity for clients, colleagues, and followers. She leads brand communications with creativity, compassion, a sense of humor, and an open mind.
When she’s not down the TikTok algorithm black hole, Kristin enjoys playing soccer, hiking, reading, running, going to music festivals, and traveling to see her friends and family.
“Kristin was a leader, innovator, and collaborator on my team for more than 7 years who drove exponential growth in our audience and engagement levels. She is an expert in digital trends and social media and has done everything from establishing multiple big brands' social presence on emerging channels like TikTok to standing up a creators program to generate creative content at scale.”
Adele Hazan
Creative Marketing Leader,
Varsity Pickle Co-Founder
A NOTE FROM KRISTIN
Let me be honest: I’d rather be outside.
While I believe in the value of social media and use it frequently, both personally and professionally, it’s not my favorite thing to do. My family, friends, and hobbies bring me much more joy.
This perspective gives me the ability to create strategies suited to like-minded clients, no TikTok dances required. It’s social media for people who don’t love social media, if you will. I want clients to spend less time on Instagram and more time doing what they love.
What I love most right now is being outside – hiking and birding, especially! You may or may not see some bird content on Scenda’s social media channels. ;)
VALUES
Expertise: I work to constantly research the newest developments in social media and provide clients with the most effective strategies.
Trustworthiness: I earn clients’ trust by consistently acting in alignment with my words, and by communicating with clarity, honesty, and transparency.
Accessibility: I want services to be accessible to business owners who may not have a lot of extra time or money. To achieve this, I try to keep services as affordable as possible. I plan ahead and am organized, so as to be respectful of clients’ time. I am transparent and communicative about processes so that clients know what to expect and when.
Open-mindedness: I listen with humility and am open to learning. I am creative and curious, always seeking new ideas.
Inclusivity: I try to create an inclusive environment for clients and anyone I work with. I seek out ways to support groups who are underrepresented and have been historically disadvantaged. I complete diversity, equity, and inclusion (DEI) training at least once every five years.
Positivity: I aim to be personable and friendly in all interactions so that working together is an enjoyable experience. I am community-oriented, supporting clients and other local businesses.
Congruence: I act in alignment with my values and do not shy away from communicating them.
