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Content that attracts. Strategy that converts.

I help service-based businesses turn social media into a predictable lead system, powered by Meta Ads and strategic content.

Kristin Tobias typing on laptop keyboard

Is this you?

You’re ready for social media to stop stealing your time and start making you money.

You’d love your marketing to consistently bring in qualified leads.

You’re done chasing trends and forcing posts. You want content that fits your brand, not just the algorithm.

You’ve outgrown DIY. You want a partner who actually gets it.

If this sounds like where you’re at, I’ve got you. Let’s make your marketing aligned and effective. Book a quick chat.

Signature Services

SOCIAL MEDIA AUDIT

$150

A one-time deep dive into what’s working, what’s wasting time, and where to focus next.

Includes:

  • Full profile audit and performance analysis

  • Scenda's signature Content Pattern Scan, a statistical breakdown of what content actually works based on post characteristics

  • At least 10 concrete recommendations for improvement

  • Delivered in a report and video walkthrough

META ADS FOR AWARENESS

STARTS AT $500/MONTH

Lightweight, visibility-focused Meta Ads designed to increase reach and recognition without the full-funnel complexity.

Includes:

  • Campaign strategy

  • Ad setup for reach and engagement goals

  • Copywriting, content direction, and creative support (client-supplied visuals)

  • Light management and optimization (1–2x/month)

  • Monthly reporting with insights and next steps

SOCIAL MEDIA MANAGEMENT

STARTS AT $1,000/MONTH

Strategy-first social media that builds trust, authority, and visibility for your business.

Includes:

  • Social media strategy tailored to your goals

  • Done-for-you content creation (copywriting, content direction, and creative support)

  • Scheduling and publishing for up to 5 posts per week

  • Up to 1 hour/week of engagement

  • Monthly analytics and insights report with recommendations

LIMITED TIME DISCOUNT

FULL SERVICE
META ADS

STARTS AT $2,000/MONTH
STARTS AT $1,000/MONTH

Turn ad spend into consistent, high-quality leads using Scenda's Lead Logic System.

Includes:

  • Strategic planning and funnel design

  • Campaign setup, targeting, optimization, and management

  • Copywriting, content direction, and creative support

  • High-level organic social recommendations

  • Daily monitoring of ads to ensure optimal performance

  • Monthly reporting

META ADS + SOCIAL MANAGEMENT

STARTS AT $3,000/MONTH

A premium solution combining full service Meta Ads with strategic social media management for consistent visibility and conversion.

Includes:

  • Everything in the Full Service Meta Ads package

  • Everything in the Social Media Management package

Please note: Pricing only reflects the cost for my services. Ad spend is an extra cost on top of my monthly service fee. Ad spend varies based on your budget and the strategy we choose.

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Strategic content.
Real results.

Kristin Tobias smiling and holding coffee and phone

Hi, I’m Kristin — founder of Scenda, former social media director, and content strategist who loves systems as much as storytelling.

​I’ve worked in social media for 15+ years, including for big brands like Nestlé Purina and the SAT, and bring 60,000+ posts worth of insight to every strategy I build.

My approach is equal parts data and depth. No gimmicks. Just content that reflects your brand, reaches the right people, and actually drives results.

Some fast facts about me:

  • I'm from Nebraska, lived in New York City for five years, and now call Boulder, Colorado home.

  • I didn’t always plan to start a business, but saw an opportunity to help others and have more freedom.

  • I balance out my screen time with analog activities like running, hiking, soccer, concerts, and floral arranging.

  • I'm a proud alum of two NUs: Nebraska and Northwestern.

  • No, I’m not an influencer, nor do I want to be.

  • If you work with me, you might occasionally have to hear about cool birds that I see. (I'm a bird nerd. I've accepted it.)

  • I won’t try to sell you on hacks. I'm a strategy, authenticity, and honesty type of gal.

  • I’m a National Park Pass holder. Arches is my favorite so far!

  • Starting a business has been scary, but it’s really exciting and rewarding, too.

  • I’m a bookworm. Currently reading Disappearing Earth.

Getting to know clients and support your work is why I do what I do. I'd love to hear what you’re building and how I can support it.

Kristin Tobias walking with cell phone and smiling
Headshot of Claudia Friddell

Claudia Friddell

Author

"Kristin has made an immediate and significant impact on my social media presence. Her thoroughness in researching, planning, scheduling, and posting captivating content for my books and my author events has allowed me to expand and connect with a broader audience in a professional and approachable way that has resulted in exciting new opportunities.

Collaborating with Kristin has been a delight—she listens carefully to my ideas and needs, and I trust her insights and suggestions to elevate my plans and projects. I am so impressed with the depth of her dedication to my social media goals. She is clearly passionate about her profession and invested in her clients."

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Stop posting and hoping. Start building what works.

Let’s talk about what’s working, what’s not, and how to make your content actually bring in leads without the burnout. Book a free call — no pressure, just strategy.

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